HUGO NOW by Hugo Boss is a Aromatic Aquatic fragrance for men. An original new fragrance, HUGO NOW combines fresh and aromatic notes of cardamom, lemon zest, lavender, mint and vetiver. This invigorating scent is ideal for those with an adventurous spirit who live in the moment. Hugo Now was launched in 2020 with the nose behind this fragrance being Frank Voelkl. Top notes are Lemon Zest and Cardamom; middle notes are Watery Notes, Ice, Mint and Lavender; base note is Haitian Vetiver.