The new fragrance was presented in the new advertising campaign which also features VS lace lingerie worn by the new VS model. This is not the first fragrance by Victoria's Secret using Love Me in its name. Back in 2011 the first perfume of Sexy Little Things collection was launched—Sexy Little Things Noir Love Me and its composition, unlike the latest edition included a bend of flowers, fruit and musk (wild berries, Madagascar orchid and musk).