The new fragrance by Nicole Richie is named No Rules and it evokes the style of the late 60's of the 20th century. “I try not to go by any rules, especially when I’m talking about mixing prints, because I’m so inspired by the ’60s and ’70s—and their rule was that there were no rules,” explained Richie. This is her second perfume in a row, the first one being Nicole that was introduced in September 2012.

The fragrance is announced as addictive, exotic and bohemian. It opens with sunny Mediterranean orange blossom, elderberry, sweet Turkish almond blossom and fresh kumquat. Its exotic heart includes flowers of frangipani from Bali, purple jasmine and Brazilian coconut water. Sandalwood, vanilla from Madagascar and crystalline musk wrap the perfume’s base.