The new perfume Eros is the first in the past five years to be launched and aimed at men. Donatella Versace's desire was to fit the fragrance into the concept of the Versace brand and to depict style and significance of long-lasting design, quality and popularity. "Eros is truly the DNA of the house of Versace" - explains Donatella. "We have a Greek motive making us think about ancient Greece, antiquities and mythology, while turquoise color represents the Mediterranean. That is Versace!"

Eros was created by Aurelien Guichard of Givaudan and it was announced as fresh, woody and slightly oriental. The fragrance includes mint oil combined with green apple and Italian lemon. Warmth is provided by tonka mixed with Venezuelan ambroxan and geranium flowers giving a fougere twist to the fragrance this way.